Meet our Sales & Project Manager – Alexander Riese

Alexander, once again welcome to Agentum. We are thrilled to have you onboard. You started in February but it feels like you have been with us for so much longer. Can you tell us a bit about yourself and your background?

Thanks a lot! I am happy to be a part of the team at Agentum and the exciting journey we have ahead of us!

Well, where to start? It is hard for me to pinpoint where I come from because I was born in the U.S., but quickly moved to Gothenburg (bästkusten) and lived there as a kid. Later when I was 5 years old, we moved back to the U.S. and spent some time living in both Atlanta, which is my birth town, and Detroit. A few years later we moved to Stockholm’s archipelago where I’ve lived ever since, with the exception of a year spent in South Africa. Naturally, I love exploring the world and especially experiencing different cultures and ideas.

I recently received my BBA degree from the Stockholm University. I actually delayed my degree by a year as I worked as president for the student organization, Föreningen Ekonomerna. During my studies I realized that my preferred way of learning and developing is engaging with as many people as possible and being exposed to their thoughts and ideas. Therefore, I love networking and meeting people – something that comes in handy at Agentum.

How did you end up at Agentum?

I’d love to repeat our mantra of “Great people know great people”, and in my case it was actually my dad who recommended me for the job, as he’s been an agent with Agentum for many years. So, I’m lucky to have a great dad, who is a true role model for me and a few years ahead of me when it comes to networking.

After the first interview with Agentum I was impressed by the competence and diverse backgrounds of the team. As I hinted at earlier, I was already convinced of the power of networking and saw a great opportunity to learn as much as possible – by meeting amazing people that are part of the Agentum network.

Tell us about your role as Sales & Project Manager

It’s a quite dynamic role that covers many different responsibilities, but mainly I’ll be working with both new and existing clients to figure out how Agentum’s model best can suit them. I’ll also be taking ownership of our social media channels, as well as this blog. From time to time, I’ll be working on various projects to further develop our offering to both clients and agents, such as webinars and networking events. In a smaller company such as Agentum, it’s hard to define a person’s responsibility within one title – but I truly love that environment and look further to develop as an individual together with the company!

Cervera tredubblade omsättningen online på ett år – Nic Staeger berättar om hur man kan lyckas med sin e-handel

Nic Staeger har arbetat med digital produktutveckling och retail i över tio år och har flera digitala tillväxtresor i bagaget. Han är specialiserad på att omvandla traditionell detaljhandel till e-handel och är sedan mars 2020 e-handelschef på Cervera. Nic är dessutom agent i vårt nätverk och under ett webinar som Agentum anordnade tillsammans med Nic i början av 2021 berättade han om Cerveras e-handelsresa under 2020. Bolagets e-handel har gått från 95 till 300 miljoner kronor i omsättning under ett år. De har dubblat sitt sortiment online till 17 000 artiklar och har lyckats öka servicegraden från 70% till 95%. Imponerande resa, tycker vi!

Alexander Riese hos oss på Agentum bestämde sig för att dyka djupare i en intervju med Nic för att förstå hur man kan lyckas med sin e-handel!

Det är en fantastisk resa Cervera gjort under det senaste året Nic, inte minst eftersom e-handel är en utmaning många företag kämpar med just nu. Vad tror du är vanliga fallgropar och flaskhalsar företag stöter på som hinder med sin e-handel?

Det beror såklart på var man kommer ifrån! Men om man kommer från en liknande bakgrund som Cervera, att gå från butik till att expandera sin e-handel, då tror jag kunderbjudandet är det vanligaste att falla på. Man tror helt enkelt att man måste göra kunderbjudandet exakt lika i sin e-handel som kunderna är vana vid i ens butiker.

Intressant! Just omnichannel vet jag är ett koncept du sätter dig lite emot. På Cervera berättar du om hur ni separerat kunderbjudandet mellan butik och e-handel. Vad är fördelen med det?

Fördelen är att man får upp hastigheten. Jag tror att man måste förstå att oavsett om man säljer porslin, blommor eller någon annan produkt så är det samma människa man måste bemöta, oavsett vilken kanal man gör det i. Det viktiga är att anpassa bemötandet till hur den personen vill bli bemött i den specifika kanalen.

Exempelvis har du helt andra förutsättningar att få till ett avslut på affären i en butik jämfört med online. Inom e-handel handlar det istället om att skapa trygghet med köpet. Det ska vara lätt att göra en retur, att kunden kommer få produkten inom en rimlig tidsram och att produkten faktiskt finns i lager. Det är en helt annan kundupplevelse och köpprocess än i en butik där produkten förvisso kanske är någon hundralapp dyrare, men du får produkten där och då. Du kanske dessutom fått hjälp av den supertrevliga säljaren som förklarade varför just den här produkten är bäst för dig, när produkten du egentligen ville ha var slut i den butiken.

Det är två väldigt olika kundmöten. Om man då kopplar detta till omni, då blir det lätt att man misstolkar omni som att det ska vara exakt samma upplevelse i båda kanaler. Att optimera en e-handel med det tankesättet kommer vara väldigt svårt och göra att saker går för långsamt.

Har du några exempel på när detta hänt eller något bolag som lyckats bra med separeringen av kunderbjudandet i butik och i e-handeln?

Jag skulle nog säga att det finns en helig ko och det är att man måste ha samma pris online och i butik, men det vill jag utmana och säga att det beror på bransch och produkt. Om man exempelvis kollar på apotekskedjorna, så är jag övertygad om att de har helt olika priser i sin e-handel och i deras apotek. I den branschen finns det ett otroligt ”nu-behov” för kunden när man behöver läkemedel eller andra hjälpmedel och går in på ett apotek. I andra branscher som till exempel hemelektronik finns det aktörer som har som sin främsta marknadsföring att de har samma pris online och i butik. Det finns nog inget som heter ”nu-behov” för att köpa en TV och du åker inte till butiken innan du kollat priset online. Där måste man förstå vad det är man säljer och vad konsumenten har för behov innan man optimerar sina olika kanaler.

Ett annat exempel är när det kommer till försäljning av plantor, växter eller annat stort skrymmande. För hemleverans blir fraktkostnaderna då väldigt dyra. Många konsumenter kommer skrämmas bort om hemleverans är det enda alternativet, samtidigt som man kanske inte lyckas med att bara erbjuda dessa varor i butik. Då måste man erbjuda ett click and collect alternativ och inte bara hemleverans för att man tror att det är ren e-handel. Den hybridmodellen krävs för att få kunden till ett köpbeslut, som sker digitalt, för att sedan plocka sina varor i butik som de är vana vid. Ofta är det att få till köpbeslutet som är viktigast. Kunder kanske känner en lättnad över att redan ha betalt och checka av det från dagens to-do när de sitter på tunnelbanan. Då är e-handeln det enda alternativet.

Click and Collect är ett exempel du pratat om som en synergi mellan butik och e-handel. Har du exempel på fler sådana synergier?

Ja absolut! Returer är det självklara och viktigaste. E-handeln lider av returer. Jag kommer ihåg för 7-8 år sen när det var en stor sensation att Zara började med e-handelsreturer i butik. Just det beslutet tror jag inte endast var drivet av att det var billigare, men snarare för att få kunder in i butikerna. Det är mycket billigare att hantera returer via butiker och man kan få in merförsäljning i butikerna när kunderna kommer för att lämna tillbaka något.

Något kanske mindre uppenbart är att butiker i städer är det absolut bästa skyltfönstret för ens varumärke. Hos Cervera ser vi en stor ”halo-effekt”, alltså att kunder som har ett postnummer med en butik i närheten har högre konverteringsgrad än andra kunder. Förmodligen är vi mer top-of-mind för dem och det finns en trygghet i att man kan gå till butiken om det strular till sig med köpet.

Cervera byggde upp sitt varumärke genom butiker och det var såklart en viktig del att ha det etablerade varumärket för att få fart på er e-handel. Hur stor påverkan tror du det hade och vad gör man som e-handlare om man saknar det starka varumärket?

Bra fråga och helt riktigt så var det en viktig del för vår e-handel! Jag nämnde det i webinaret att Cervera hade 1,5 miljoner klubbmedlemmar redan innan vi gjorde den här tillväxtresan inom e-handel. Det gav oss superbra förutsättningar för att växa fort. På grund av vårat varumärke tror jag också kunder idag känner att de får en extra bra deal när man hittar en produkt till ett bra pris hos just Cervera.

Alltså att kunder känner att ni kan ta ut ett premiumpris för att ni har ert varumärke och man då uppskattar mer när man får en bra deal?

Precis så! Jag tror att när det kommer till e-handel som säljer generiska produkter är tiden förbi då man kan ta ut ett högre pris på grund av e-handelns varumärke, men man kan få mycket lägre cost-of-sales, vilket innebär samma fördelar som ett högre pris. Till exempel blir SEO mycket billigare med ett starkt varumärke, där vi inte alls behöver betala lika mycket till Google för vi hamnar högt upp i sökningar automatiskt genom att de fattar att vi är en viktig aktör.

Om man saknar ett starkt varumärke måste man nog till en början på ett eller annat sätt köpa till sig en kundbas och därmed ett varumärke. Mitt favoritexempel är Dropbox som till en början hade mycket högre kostnader för att få in en ny kund än vad den genomsnittliga kunden betalade. Det vände efter att de började ge ut gratisversioner till alla studenter. Dessa studenter blev sedan anställda hos företag med en mycket högre betalningsförmåga. Deras customer acquisition kostnad gick ner och deras totala cost-of-sales gick också ner, vilket i slutändan gjorde affärsidén lönsam. Det var ett kreativt sätt att köpa till sig kunder.

Om vi nu leker med tanken att du skulle starta en e-handel idag. Hur skulle du gå till väga och inom vilken marknad skulle du göra det?

Supersvår fråga! Jag är inte så bunden av produkt då jag jobbat med e-handel inom i princip varje bransch förutom fashion. Sortiment som passar e-handel bäst är något som är litet och dyrt, men det är också där alla aktörer redan härjar. Jag förstår till exempel varför just apotek har blivit en stor succé inom e-handeln. Mer inom Cerveras bransch är köksknivar en perfekt produkt. De har en låg returgrad, högt pris och är relativt lätta att frakta. Jag har nog inget bättre svar än så, då jag förmodligen hade startat eget om jag haft det!

Som avslutningsfråga då! Har du någon trendspaning på något som växt fram under pandemin som du tror kommer leva kvar hos konsumenter och e-handlare även fortsättningsvis?

Det har hänt mycket inom leveranser. Hemleverans har blivit mycket vanligare, men också boxleveranser, alltså non-contact leverans. Den trenden tror jag absolut kommer leva kvar, då konsumenter har vant sig vid det. E-handeln har också öppnats upp för äldre människor under pandemin. De hade nog alla handlat något online tidigare, men frekvensen har verkligen ökat. Det kundsegmentet har helt enkelt öppnats upp mycket mer då de lärt sig hur man går tillväga och insett fördelarna med att handla online.

Sen tror jag även att butiker kommer tvingas anpassa sig efter den här pandemin. Konsumenter har vant sig vid många av de bekvämligheter som kommer med e-handel och pandemin har samtidigt blottlagt de svagheter som fysiska butiker har. Man kommer exempelvis ifrågasätta varför man måste stå i matbutikskön och dra fram plånboken när man ska betala, eller varför man inte kan få sina varor hemkörda direkt från butiken. Det tror jag inte konsumenter längre kommer acceptera efter pandemin, då man kommer förvänta sig mer av en e-handelsupplevelse även i butik.

Tack för din tid Nic och vi ser fram emot att fortsätta följa din och Cerveras resa framöver!

Meet Theresa Turek Hyseus, new Project Manager – Establishment at Lifvs and Agent at Agentum

At the core of Agentum you’ll find our agents – the 1500 people who hold our entire business model up and running. They are the people who give us insight into their networks and share their knowledge of great people, so that we can reach out with open positions to the right ones. 

Therefore we want to introduce Theresa, new Project Manager – Establishment at Lifvs and Agent at Agentum. She just found her new job through the Agentum network at Lifvs. Here’s what Theresa has to say about herself and her new job.

First of all, congratulations on the new job! How has it been so far?

Thank you very much! So far it has been great 🙂

Tell us a bit about yourself and your background

I have a master’s degree in business and economics from Uppsala University but found my way to the real estate agent industry by chance. For the past 14 years I have been working as a real estate agent and business developer for two firms in the Stockholm area. With this new job I have completely changed industry, but once again it was the entrepreneurial spirit and the exciting business opportunity with a growth company that attracted me to Lifvs. Also, it feels amazing to be able to provide Lifvs great service concept to people living in smaller communities and to those living in the countryside.

For those who have not heard about Lifvs before, what business are you in and what does you job at Lifvs entail?

Lifvs own and operate self-service grocery stores primarily in smaller communities where the nearest store might be quite far away or closes too early. Customers can gain access, scan items and pay through our app thereby allowing the store to be open 24/7. I will work as Project Manager – Establishment, where I will manage the process of expansion throughout the country. We have the ambition to open several hundred stores the next few years, which is very exciting and I’m sure we´ll reach that target.

How was the experience of being recruited through Agentum?

It was very convenient, quick and professional.

What are you looking forward to the most during 2020?

To take Lifvs to the next level!

Here’s what our CEO has to say about the past and the future of Agentum

Our CEO, Madeleine, takes some time to reflect on the past year with Agentum, what we have acomplished and learnt. She also share some of Agentum’s plans and goals for 2020.

Madeleine, how has the new year started out for Agentum?

We’ve had an amazing start to the new year with a lot of activity in the network. As an example, we’ve had a record amount of new and exciting jobs for our network as well as a record in number of recommendations! Also, our great new office which will allow us to host more events and increase the collaboration with our sister companies at Talent Venture Group.

Looking back, what are some key learnings from Agentum from 2019?

The year started out with a lot of tech-focus as we launched our new platform in the end of January which has allowed us to scale the business and work more efficiently. During the year we have worked hard on building stronger relationships with our Agents as well as our clients. One of the most important things we will bring with us into the future is the importance of maintaining and strengthen our existing relationships in all areas as this industry is about trust and people. Another learning from 2019 is the importance of formulating the right job description to get the right candidates which the client need. The more we can help our clients with formulating the job description the better we will understand their needs and help the network to source the right candidates. Last but not least, everything we have acomplished is thanks to our amazing Agents and the fantastic team at Agentum!

Where do you think Agentum will be by the end of the year?

Hopefully our momentum continues during the year with a lot of jobs for the network, plenty of great candidates for our clients and happy agents that truly feel the value of being part of the network. It is important for us to create value for our agents as well and therefore we will look at additional ways of giving back. We also want to strengthen our presence outside of Stockholm with more jobs in primarily Gothenburg and the Öresund region. Perhaps also a satellite office outside of Stockholm. With more jobs than ever in Sweden as well as abroad we will most likely also need to increase the team in order to keep up.

Exciting times ahead!

Meet our Senior Consultant Tomas Hagenfeldt!

We are proud to introduce Tomas, our Senior Consultant who with his impressive can-do attitude, great experience from different sectors and humor is an important part of Agentum’s success. 

Can you tell us a bit about yourself and your background?

All in all, my journey began in Örebro, where I was born and lived until my thirties. After studying Economics in Gothenburg, I moved to Stockholm where I have lived most of my life. I have a broad range of experience so it would take a while to go through it all in detail. In general, I have never known exactly what I wanted to do, so I always have tried things that I thought were exciting and interesting. 

I recently moved back to Sweden after a decade in San Diego. Ten years ago, California had a much more entrepreneurial environment compared to Sweden, and it was very inspiring to work in that context. 

Being a true generalist, I have always taken opportunities as they arise. My initial contact with Agentum was a small gig where I was asked to help interview 6-7 people as a consultant. Turned out, I really enjoyed working with human capital and as Agentum needed someone with my experience, I decided to stay.

You are Agentum’s Senior Consultant. What exactly does that entail? 

In a smaller company like this, our positions aren’t fixed in the same way as larger companies might require. My position however entails about 80 % recruitment and 20 % advising. Within recruitment, I meet and interview candidates, carry out screening, assessments and keep close contact with our clients. I strive to always be one step ahead of the recruitment process so that we can deliver fast and smooth recruitment solutions.

So, what’s my contribution to Agentum? I have worked as an auditor, management consultant, Head of Equities at a large investment bank and have almost 20 years of mentoring start-ups. Therfore my contribution lies in using my broad knowledge of people, I can support our clients with advise and I can share my experience with my wonderful team-mates.

What is your aim going forward with Agentum?

Professionally, I strive to develop the business idea even further. I believe so much in the power of working with networks and I know the effect it can have on a company when a great match is found. It gives me a great opportunity to meet new and interesting people, both through the network and candidate recommendations as well as through clients. When working with screening, one becomes an important part of a company’s business development since finding the right people is so essential to succeed. I really enjoy playing that part! 

Meet Elin Milveden, Head of Product Line Kitchen at Electrolux and Agent at Agentum

At the core of Agentum you’ll find our agents – the 1500 people who hold our entire business model up and running. They are the people who give us insight into their networks and share their knowledge of great people, so that we can reach out with open positions to the right ones.

Therefore we want to introduce Elin, Head of Product Line Kitchen at Electrolux and long time Agent at Agentum. She is one of our most active Agents with recommendations to over 50% of the jobs we have posted. Here’s what Elin has to say about her career, Agentum and her strategy to find the right candidates to recommend. 

For how long have you been an Agent at Agentum?

I became an Agent back in 2012, so I have been with Agentum for quite some time and it is now exciting to see the company back on track with a great team in place to take Agentum to the next level!

Tell us a bit about yourself and you background. 

I was born and raised in Gothenburg and I am an Uppsala University alumni. After studying business in the best student city in Sweden, I moved to Stockholm to start my career at Procter & Gamble. I’ve always found the FMCG-industry very exciting so it was perfect for me to begin my career at P&G where I held positions within Supply Chain, Key Account Management and Category Management. I learned a lot during my time at P&G but after 7 years I felt that it was time for a change and to broaden my horizon. My initial plan was to move towards a smaller and more entrepreneurial company but ironically I ended up at one of Sweden’s largest companies, Electrolux, in an amazing position as Head of Product Line Kitchen. Today I am happy it did not go as initially planned, as I feel this was in the end the perfect opportunity for me. It’s funny that sometimes when something does not go as planned, it might actually end up even better than initially imagined. At Electrolux, I’m currently responsible for sales of the kitchen Channel in the Nordic region i.e. the sales team working towards kitchen stores.

You are one of our most active Agents, with recommendations to over 50% of our jobs. What is your strategy to find the best candidates in your network? 

Wow, that is amazing to hear! Well, I have been very happy every time someone else has recommended me to a job and therefore I try to think high and low whenever a new job is posted in the network. The people I recommend will only be flattered, so both I and my candidates have nothing to loose if I recommend them. Also, I focus on matching the personality and the profile with my network rather than trying to find the exact match when it comes to industry experience. I believe that you can be successful in most jobs if you have the right attitude, personality and desire even though you might lack a bit in industry experience. Lastly, I genuinely find joy in helping a friend or acquaintance to find the perfect job for them, and thanks to the Agentum model I can do so without actually working as a recruiter myself.

Is there anything you would like us at Agentum to do more of? 

I believe that Agentum is on the right track going forward and I appreciate the opportunity to attend interesting breakfast seminars where I can meet new people and learn something exciting. In the future, I think it would be great with more opportunities to meet other Agents in different settings, maybe a lunch to discuss an interesting topic or something similar – in short, explore the opportunity to engage the network and the Agents more.

Meet Camilla Everberg, CMO at Elgiganten and Agent at Agentum

At the core of Agentum you’ll find our agents – the 1500 people who hold our entire business model up and running. They are the people who give us insight into their networks and share their knowledge of great people, so that we can reach out with open positions to the right ones.

Therefore we want to introduce Camilla, new CMO at Elgiganten and long time Agent at Agentum. She found her new job at Elgiganten through the Agentum network and here’s what Camilla has to say about her new job and Agentum. 

zdke5g1n7vlddmviwt5p

Tell us a bit about yourself and your background.

Well, I have a Master’s degree in Business Economics from Gothenburg School of Business and started my career as a Management Trainee at Orkla Group. I stayed in the FMCG-industry for about 14 years, both within Orkla and at other companies. I started out as a Business Controller and then moving on to positions as Brand Manager, Key Account Manager, Marketing- & Innovation Manager and finally Marketing Director. It was probably my curiosity and interest in understanding how you can influence the everyday life of people that initially attracted me to the FMCG-industry and of course working with great and well-known brands. 

About 5 years ago I was recommended to the job as Business & Channel Manager at Bonnier Broadcasting / TV4 and decided that is was time for a change and a new industry. During my time at Bonnier Broadcasting / TV4, I worked with creating new digital products and services targeted towards B2B as well as B2C. Working in a new industry was rewarding and enlightening and my interest for the retail sector has steadily grown ever since I got involved in a e-commerce project at Bonnier.  

Congratulations on the new job! How has the first time been? 

I have seldom felt so welcome as I have at Elgiganten, starting with my new manager, and CEO, Niclas to my new team and all colleagues. During my first couple of weeks I have been on an internal “speed-dating” in order to meet and get to know as many colleagues as possible. I have also been to the headquarter of Elkjøp (our parent company) in Oslo to meet the rest of the nordic team, been on a conference to prepare for our upcoming peak-season (Singles Day, Black Friday and Christmas) and been an intern at our stores. I am very thankful for the introduction I have been given, it has been a lot of fun and I have learnt a lot

This is your second job you have found through Agentum, could you describe your experience? 

Well, I believe that the Agentum business model based on recommendations is a strength. As an Agent I only recommend people that I have good experience of and that I think would fit and create value to the jobs posted by Agentum. And I believe most of the Agents in the network would agree, therefore we can together create a great pool of candidates in the recruitment process. Also, as an Agent you get information about current available positions even though you might not actively be looking for a new job – which is how I found out about the position as CMO of Elgiganten. 

Meet our Client Director and Head of Strategy – Sara Svedjedal!

We are proud to introduce Sara, our Client Director and Head of Strategy who with her impressive experience, positive attitude and humour is a driving force at the office.

Sara, tell us about yourself and your story so far. 

I am originally from the countryside Grödinge, south of Stockholm. I began my professional journey as a communications consultant at @Cloudberry communications before moving over to Hill & Knowlton, today known as @H+K Strategies. I worked with projects such as the Borse Dubai and Nasdaq acquisition of OMX, which eventually set me off for new adventures with Dubai Group, a member of Dubai Holding (the Government investment company of Bourse Dubai amongst others). All in all, I lived in Dubai for 10 years and the last few years I co-founded and ran an investment and advisory boutique called @Enspire whilst studying an MBA at IMD in parallel – hectic but fun years.

After a decade abroad I missed Sweden and decided to return home, super happy to finally spend time with my family again. Here in Stockholm, I am engaged in alumni networks of both @IMD and the @SACC-NY Mentorship program. I know how much these networks have helped me develop both privately and professionally – which is also why I find Agentum’s business model brilliant. I know for a fact that great people know great people, and all my previous experiences prove it. Now, I am thrilled to make use of my accumulated experiences and knowledge in my position as Client Director and Head of Strategy at Agentum.

What does your position as Client Director and Head of strategy entail?

My position as Client Director and Head of Strategy actually entails two different roles that very much go hand in hand. It is my responsibility to put the customer at center and find innovative solutions to solve the customers’ challenges in candidate sourcing. In practice this means continuous customer contact and initiating and implementing strategic initiatives for Agentum to have a sustainable business. I think it is a unique position in that sense, as it is both strategic and operational. 

As Head of Strategy, I see a great opportunity for Agentum to play a vital role in the (frankly) quite old-fashioned and conservative recruitment industry. I want to be responsive and flexible in my way of thinking, so that Agentum can be a forerunner in leading the industry-wide change that is needed and sought for. We know that companies not only want to find a person but the person. 

What is your view of the industry going forward?  

In line with the increased priority of companies to take back more of the recruitment inhouse, we external service providers have to adjust and lead – Agentum for example provides an example of how a traditional service is made differently. Saving the recruiting manager time and money whilst providing unparalleled access to candidates. We must continue to develop solutions to our customers and also scale geographically. 

Meet our newest addition to the team – Project Manager Anna Susanna Ahlmann!

Although her first day with us was only last week, Anna Susanna has already upped our energy and team spirit levels (even more than before). We asked Anna Susanna about herself, her onboarding process and thoughts about Agentum so far.

Anna Susanna – you are the newest member of the team. Welcome! Tell us about yourself.

Thank you a bunch! I am extremely excited to be on the team and ready to get going.

I am born and raised in Lund, Sweden, but I spent my college years abroad; mostly in Switzerland, where I studied BBA in Hospitality Management at Glion Institute of Higher Education. I have been living in various places the last couple of years: except Switzerland, I lived in Dubai where I had an internship at Marriott Hotels Dubai Marina Complex and London for my exchange semester, so naturally traveling and exploring is by far my favorite hobby. I also worked with corporate events at Eventyr before graduating last winter.

Except this, I have a passion for skiing (I spend every weekend possible up in the mountains), fitness, spending time with my close ones and personal development. Furthermore, I am outgoing, not afraid of stepping outside of my comfort zone and I am a doer, which is why focusing on people, networking and corporate events in my professional life suits me well!

How did you find your way to Agentum? 

Well, ”great people know great people” is the best answer to that question. I am living proof of concept, since I was recommended for this position by a member of the Agentum team – and it was a total match. I felt honored to be recommended and it was an opportunity that I couldn’t turn down. 

After meeting the team and discussing what my position would entail, it was a done deal. The amount of energy and genuineness that the Agentum team radiates was very appealing to me. Also, the team is diverse, and everyone has different strengths which enables me to learn a lot more than what I expected in the first place.

Tell us about your position at Agentum and your way forward from here. 

At Agentum, my primary priority is to make sure that the connection with the agent-network is working well. Therefore, I am working closely with Frida Malm and Tomas Hagenfeldt to both meet the agents one-to-one twice a year and onboard new agents. I meet new inspiring people every day, hear success-stories and various career paths so in that sense, my job is basically to meet and connect with great people – not too bad for a first full-time job! 

We have a close relationship with TVG and I will work with them in coming projects this fall. Having the benefits of a supporting company (TVG) but also the start-up spirit in Agentum suits me perfectly. As Agentum is a relatively small company I have already been engaged in both big decisions as well as details, and my role is extremely dynamic. I have responsibility over a wide range of projects – primarily concerning the agent network, but also within customer relations and general management tasks. I think that being exposed to a wide range of responsibilities is the best lesson one can have as a young professional, as it skyrockets your learning curve more than a ’fixed’ position would do. 

It is always such a boost to meet intelligent people so I’m looking forward to an endorphin-filled semester ahead of me!

Modernisation within the Recruitment Sector

This spring, we conducted a thorough market analysis which demonstrated some learnings with regard to the entire recruitment sector. Some managers seem to be unhappy with the way recruitment businesses operate – a result of a slow modernisation process within the industry. Some even believe that the industry has stood still for the last 20 years and state that processes are outdated, with little focus on innovation and creative solutions.

We want to acknowledge the need for modernisation within the industry – we understand that there is a lot of work to do. Although these aspects vary from company to company, the general takeaways remain. In response to this, we introduced some changes.

One key factor that is being highlighted over and over again is the importance of corporate culture to candidate matchmaking. In fact, a poor cultural match is both one of the main reasons people leave their positions, as well as one of the main reasons people stay. While resumés and Linkedin search serve their purpose (filling the positions), it remains difficult to convey a corporate culture to the extent necessary to find a perfect fit. We are proud that our recruitment process does not involve traditional search methods. Rather, recommendation-based recruitment is key to modernisation, as it enables the ability to use word-of-mouth recommendations form people who know their candidates.

Many companies strive to work proactively to find the right person before finding the right position, especially if knowing that they will need people in the long run. Therefore, we are introducing the possibility to collect recommendations that focus on personality and culture, before addressing a specific position. With a proactive approach, you can find great people when they are recommended to you, rather than filling open positions as they appear.

I look forward to further develop ideas and strategy with you – stay posted!

Madeleine Celander